Learn From the Master, Bob Hacker
According to Denny Hatch, Bob Hacker is "the smartest direct marketer I ever met." And now you can learn from Bob yourself: Direct Marketing IQ is proud to announce that we've published his book, Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money!
In it, Bob shares countless stories about the successes and failures he witnessed firsthand in direct marketing. You'll laugh, you'll take notes, you may even scratch your head in confusion over why certain marketers did what they did. But above all, you'll learn.
Better yet, Bob Hacker is giving a free presentation titled "50 Things You Must Know to Build Winning Direct Marketing Programs" on Oct. 26 in San Diego. Register for the limited-seating event soon so you don't miss out on an educational opportunity from a true master of his trade.