First they’re topless. Then they’re Gloria Steinem. Women featured by Lands’ End show the cataloger just can’t seem to get its relationship with females right.
“Topless Model Looks Different on a Spreadsheet” is the Target Marketing article from August 2014 that shows Lands’ End apologized after angering women who’d just bought their children’s school uniforms. These were the best customers who were upset that the cataloger sent them an issue of GQ featuring a topless model on the cover.
This time, Lands’ End apologized to its conservative audience for featuring an interview with feminist Steinem.
On Thursday, the retailer featured this apology on its Facebook page: “Some customers were troubled and concerned that we featured an interview with Gloria Steinem in a recent catalog. Lands’ End is committed to providing our loyal customers and their families with stylish, affordable, well-made clothing. We greatly respect and appreciate the passion people have for our brand. It was never our intention to raise a divisive political or religious issue, so when some of our customers saw the recent promotion that way, we heard them. We sincerely apologize for any offense.”
While Lands’ End had been responding to comments like this one, posted on the company’s Facebook page on Wednesday by Maureen Donnelly: “Those of us who love family, love children, are completely puzzled why you would promote a very vocal pro-abortion celebrity. Is this who you are LandsEnd? [sic] Are you anti-child? You want to kill off possible future customers? Is this your message to those of us who give their very lives to feed, love and clothe our children, some of these children who also live with special needs?”
However, the apology appeared to uniformly include comments from women disappointed with the company for apologizing about featuring a feminist icon in its pages.
This comment posted on Thursday, immediately after the Lands’ End apology post went up, had 3,447 likes as of 4 p.m. EST on Friday.
“What a terrible message to send to all the women and girls who wear your clothes,” writes Christina Burrows Refford. “I'm sorry you see equal rights for women as a divisive issue. I see it as a human issue.”
The apology itself had 1,700 reactions, with less than 500 of them being likes. The remainder were sad and angry reactions.
Donnelly’s post had 637 likes.
Comments were still flowing in on Friday.
What should Lands’ End do to ensure women don’t dump it?
Please respond in the comments section below.
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