KnowledgeBase Marketing Aligns Business Units Under New KBM Group Brand
Richardson, Texas, October 7, 2010 – KnowledgeBase Marketing, the leader in providing the full spectrum of data-driven marketing solutions, announces that it has aligned its business units under the new brand name, KBM Group. KBM Group brings together KnowledgeBase Marketing’s U.S. and global services divisions and its subsidiaries, DATACORE Marketing and Fortelligent, under a single identity to provide more tightly integrated and more innovative strategic solutions to clients. The new brand allows room for growth through acquisition as the company continues to develop and expand its portfolio of products and solutions, as well as ongoing expansion of its global presence.
Clients will benefit from transparent access to leading-edge data-driven marketing solutions. KBM Group’s comprehensive, integrated solutions will help clients market more effectively to new customers and existing customers, as well as strengthen customer relationships. The realignment allows the company to orchestrate delivery of solutions more flexibly and rapidly based on customer needs depending on their scale and business model. It will also speed delivery of solutions to new industries beyond those KBM Group currently serves.
“Unifying under a single brand makes it easier for clients to understand our capabilities and suite of solutions as well as the benefits we can provide in enhanced marketing ROI,” says Gary S. Laben, CEO of KBM Group. “It also helps shift us to a single company culture, resulting in even closer collaboration in product development and operations.”
Organized to Better Serve Clients and Their Customers’ Needs
Leveraging the strengths of the individual business units, KBM Group will serve customers centered on four key business groups:
• Midmarket Services provides B2B and B2B2C solutions to North American clients. This group understands how to structure, deliver and service solutions for the mid-market, in both direct and indirect channels. Agency agnostic, it works with agency partners within and outside the company parent, Wunderman’s, agency network.
• Enterprise Services focuses on multi-faceted solutions for companies in industries such as healthcare, high-tech and telecommunications triple-play which require complex enterprise-wide solutions. The group understands the challenges and operating environments, as well as the necessary market and technology solutions, of such complex markets and brings a highly strategic approach in creating data-driven marketing solutions.
• Global Services addresses the needs of KBM Group’s global clients and also collaborates with Wunderman’s agency network partners around the world. With a global footprint encompassing direct, digital, creative, strategy and data capabilities, the capabilities of KBM Group leveraged by the Wunderman network offer a powerful suite of global solutions and capabilities.
• Advanced Analytics Services provides an innovative analytics platform based on sophisticated statistical and marketing analysis that delivers insights into customer behaviors and converts them to marketing action. The company’s integrated analytical and strategic approach has been a key part of our recognized industry leadership.
Leading-Edge Analytics for Better End-Customer Experiences, Relationships
As statistical analysis and advanced analytics play an increasingly prominent role in predicting consumer preferences and solidifying companies’ relationships with their customers, the new KBM Group alignment allows for enhanced internal collaboration among the company’s analytics groups. KBM Group’s Boston-based Advanced Analytics Services, which develops breakthrough consumer and marketing analytics technology, has won industry recognition for making KBMG a leader in this area and has been a unique differentiator of the company’s service offering. Augmenting this group is the recently created Marketing Intelligence group, spanning New York and Richardson. These groups provide digital, social media and the latest in statistical analysis capabilities integrated with our traditional products and services to offer unsurpassed agility in creating strategic marketing solutions.
Advanced Analytics Services develops sophisticated analysis-based solutions based on its leading-edge patented technology. Advanced analytics are increasingly critical in a digital world where marketing strategies and communications must be integrated and optimized across all consumer touch points including mobile, Internet and social.
The Marketing Intelligence Group blends analytical business strategies through focused predictive modeling and segmentation, media-mix modeling, geo-mapping and business intelligence with online insights and optimization, including a sophisticated listening platform, text mining, organic search analysis and other state-of-the-art practices.
The newly unified focus will allow closer internal collaboration and synergies in cross-channel marketing and digital and social-media based campaign strategies, which demand nimble responses to new technologies, applications and usage patterns.
“Our people, values and standards of excellence remain the same and will only be stronger because of our new identity,” adds Laben. “In a digital age with rapidly changing technologies, consumer behaviors and applications, KBM Group is committed to being on the cutting edge of data-enabled customer knowledge and insight and to helping our clients achieve better performance and increased ROI in their marketing campaigns, as well as long and profitable customer relationships.”
About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, response services and data. The company has 14 offices in nine countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY).