KnowledgeBase Marketing Aligns Business Units Under New KBM Group Brand
The Marketing Intelligence Group blends analytical business strategies through focused predictive modeling and segmentation, media-mix modeling, geo-mapping and business intelligence with online insights and optimization, including a sophisticated listening platform, text mining, organic search analysis and other state-of-the-art practices.
The newly unified focus will allow closer internal collaboration and synergies in cross-channel marketing and digital and social-media based campaign strategies, which demand nimble responses to new technologies, applications and usage patterns.
“Our people, values and standards of excellence remain the same and will only be stronger because of our new identity,” adds Laben. “In a digital age with rapidly changing technologies, consumer behaviors and applications, KBM Group is committed to being on the cutting edge of data-enabled customer knowledge and insight and to helping our clients achieve better performance and increased ROI in their marketing campaigns, as well as long and profitable customer relationships.”
About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, response services and data. The company has 14 offices in nine countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY).