KnowledgeBase Marketing Aligns Business Units Under New KBM Group Brand
• Enterprise Services focuses on multi-faceted solutions for companies in industries such as healthcare, high-tech and telecommunications triple-play which require complex enterprise-wide solutions. The group understands the challenges and operating environments, as well as the necessary market and technology solutions, of such complex markets and brings a highly strategic approach in creating data-driven marketing solutions.
• Global Services addresses the needs of KBM Group’s global clients and also collaborates with Wunderman’s agency network partners around the world. With a global footprint encompassing direct, digital, creative, strategy and data capabilities, the capabilities of KBM Group leveraged by the Wunderman network offer a powerful suite of global solutions and capabilities.
• Advanced Analytics Services provides an innovative analytics platform based on sophisticated statistical and marketing analysis that delivers insights into customer behaviors and converts them to marketing action. The company’s integrated analytical and strategic approach has been a key part of our recognized industry leadership.
Leading-Edge Analytics for Better End-Customer Experiences, Relationships
As statistical analysis and advanced analytics play an increasingly prominent role in predicting consumer preferences and solidifying companies’ relationships with their customers, the new KBM Group alignment allows for enhanced internal collaboration among the company’s analytics groups. KBM Group’s Boston-based Advanced Analytics Services, which develops breakthrough consumer and marketing analytics technology, has won industry recognition for making KBMG a leader in this area and has been a unique differentiator of the company’s service offering. Augmenting this group is the recently created Marketing Intelligence group, spanning New York and Richardson. These groups provide digital, social media and the latest in statistical analysis capabilities integrated with our traditional products and services to offer unsurpassed agility in creating strategic marketing solutions.
Advanced Analytics Services develops sophisticated analysis-based solutions based on its leading-edge patented technology. Advanced analytics are increasingly critical in a digital world where marketing strategies and communications must be integrated and optimized across all consumer touch points including mobile, Internet and social.