KnowledgeBase Marketing Aligns Business Units Under New KBM Group Brand
Richardson, Texas, October 7, 2010 – KnowledgeBase Marketing, the leader in providing the full spectrum of data-driven marketing solutions, announces that it has aligned its business units under the new brand name, KBM Group. KBM Group brings together KnowledgeBase Marketing’s U.S. and global services divisions and its subsidiaries, DATACORE Marketing and Fortelligent, under a single identity to provide more tightly integrated and more innovative strategic solutions to clients. The new brand allows room for growth through acquisition as the company continues to develop and expand its portfolio of products and solutions, as well as ongoing expansion of its global presence.
Clients will benefit from transparent access to leading-edge data-driven marketing solutions. KBM Group’s comprehensive, integrated solutions will help clients market more effectively to new customers and existing customers, as well as strengthen customer relationships. The realignment allows the company to orchestrate delivery of solutions more flexibly and rapidly based on customer needs depending on their scale and business model. It will also speed delivery of solutions to new industries beyond those KBM Group currently serves.
“Unifying under a single brand makes it easier for clients to understand our capabilities and suite of solutions as well as the benefits we can provide in enhanced marketing ROI,” says Gary S. Laben, CEO of KBM Group. “It also helps shift us to a single company culture, resulting in even closer collaboration in product development and operations.”
Organized to Better Serve Clients and Their Customers’ Needs
Leveraging the strengths of the individual business units, KBM Group will serve customers centered on four key business groups:
• Midmarket Services provides B2B and B2B2C solutions to North American clients. This group understands how to structure, deliver and service solutions for the mid-market, in both direct and indirect channels. Agency agnostic, it works with agency partners within and outside the company parent, Wunderman’s, agency network.