What You Need To Know About Social Media Influencer Marketing
When the founder of Visme was thinking of how we can get more backlinks last year, he thought of influencers since they consistently have high amount of readers and their content is mostly published on high domain authority sites. He didn’t focus on how they can help his company, he focused on how his company can help them.
VIsme asked if they would like their next blog post to be turned into an infographic before the publish date since visuals — especially infographics — get more likes and are shared more than other types of content on the web. Thus, their blog post will get more action and engagement. In exchange, they mentioned Visme in their article and linked it to our site.
So plan before you reach out to them. This can actually be a great brainstorm activity for your team.
Have you ever heard of the 5C’s of effective strategy with influencers? Check out Raymond Morin’s "The Five Pillars of Social Media Influencer Marketing" published on Maximize Social Business.