As this email shows, you can offer a prospect the smallest of tastes to whet their appetites for much more.
Mailer Name: KLM Royal Dutch Airlines
Date Mailed: January 3, 2017
Founded in 1919, KLM is the carrier airline of the Netherlands, and the only one still operating under its original name. Its long global reach is leveraged in an email that hints at what is possible.
The subject line, “Win 2 tickets to your favourite destination!” gives the customer an easy reason to open it. This email links to another edition of iFly, KLM’s online travel magazine.
It opens at top with a large, diverse lineup of photos from locations around the world. “Places To Go 2017” reads the headline. Below, a graphic of two KLM boarding passes adds “Win 2 Tickets,” and points to the call to action button.
The traveller can immediately click there to go to KLM ‘s website for additional information. But for those who opt to read on, a few sentences below explain more.
“Join us on a spectacular trip of images, video and sound to our 50 must-see destinations,” it begins. And after viewing that travelogue, they can choose their top five, then enter the tickets contest.
Even that reveal may not be enough to get the prospect to click through. The next two blocks each include an image from a destination in the top 50 list. For example, this one shows stilt fisherman in Sri Lanka. Each also reminds the reader of the contest and gives them two more opportunities to join in.
A few colorful, beautiful images have the power to instantly connect with your customers.