... And the Kitchen Sink: MaryJanesFarm’s Grand Control Proves More Is More
When something works, it works! As Paul Bobnak, Research Director for Who’s Mailing What! says “for over 20 years, the voucher format has dominated subscription marketing.” But what makes a good voucher great — especially great enough to be a grand control?
While the voucher format in and of itself is great, tailoring it to your audience is important — not only to their sense of value, but to their interests, as well! In this video from Direct Marketing IQ and Who’s Mailing What!, Paul investigates this grand control from MaryJanesFarm, and what’s made it an all-star piece since 2008.
Let’s go inside, and see some of Paul’s points.
“There’s colorful photography....”
“... and easy-to-read serif fonts, throughout.”
“There’s a reply sticker on the front for a free issue.”
“There’s a letter, and a lift note that make it clear that this magazine is not like anything else on the market.”
As you can see: MaryJanesFarm leaves little to the imagination! So while many vouchers may keep it simple — that might not necessarily be the best bet! See what you can take away from this, and apply to your own voucher format mailings.