'Truth, Lies and Marketing' Panel Announced for Direct Marketing Day @ Your Desk
Direct Marketing Day @ Your Desk, a virtual show hosted by DirectMarketingIQ.com and Target Marketing magazine, is proud to announce an all-star morning keynote panel. Taking on the hottest marketing topics of the day starting at 10:15 a.m. on March 15, these four industry leaders will speak about “Truth, Lies and Marketing”:
- Jared Blank, Vice President, E-Commerce, Tommy Hilfiger;
- Jordan Cohen, Vice President of Business Development, Pontiflex;
- Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation; and
- Nicole Delma, Chief Data Officer, RCRD LBL.
Attendees will learn the latest on integrated marketing during this hour-long roundtable discussion that kicks off the conference dedicated to the practice. Speakers will cover direct marketing issues ranging from today’s mobile marketing craze to local marketing efforts to hot-button issues, such as how Facebook’s IPO will affect consumer privacy.
Each panelist brings many strengths to the conversation:
Blank has extensive e-commerce experience, currently overseeing the U.S. online retail business for Tommy Hilfiger.
Cohen, Dayman and Delma are solid email marketing veterans, each with additional specialties. Cohen’s outspoken nature and unequivocal opinions about industry issues result in regular appearances on stage at industry events. Dayman’s privacy, deliverability and compliance expertise is also frequently requested by industry organizations. With the words “Big Data” on everyone’s lips, conferees will definitely want to hear from Delma, who is responsible for growth, marketing and product development for RCRD LBL's email and data program and digital products.
After the panel concludes, attendees can dive straight into sessions, case studies and workshops, or virtually roam the virtual Exhibit Hall. In addition to chatting with exhibitors like the Direct Marketing Association, Xerox and Marketo, delegates can kibitz with each other in the Networking Lounge or on Twitter—right in the console.
Direct Marketing Day @ Your Desk concludes at 5 p.m. EST.