Kenshoo Targets Facebook Ads With Search Intent
Company: Kenshoo, a global, cloud-based digital marketing solutions provider
Product/Service: Intent-Driven Audiences (IDA), a paid social search solution
What it Does: The new solution enables marketers to create Facebook Custom Audiences made up of people who have clicked on specific ads to help brands create a targeted, multichannel (e.g., mobile, desktop, etc.) Facebook campaign.