Kenshoo Portfolio Optimizer Transforms Bid Management
Company: Kenshoo, a provider of digital marketing software
Product/Service: Kenshoo Portfolio Optimizer, a bid management program
What it Does: Compiles historical data and builds thousands of statistical models to forecast the impact of each bid change on a search marketer’s entire keyword portfolio. In turn, Kenshoo Portfolio Optimizer adjusts bids to maximize profit, revenue, conversion, traffic or other goals set by the advertiser.