Kenshoo Introduces Predictive Modeling Engine
Company: Kenshoo, a predictive media solutions company
Product/Service: Kenshoo Halogen, a predictive modeling engine for digital marketers
What it Does: The solution uses various features of the Kenshoo platform to further improve targeted digital marketing campaigns. By reviewing previous performances and current market data, Halogen can provide more accurate forecasts and scenario plans that can be automatically applied to in-market campaigns.