Kenshoo Goes Social With New Enterprise Technology
Company: Kenshoo, a provider of digital marketing software
Product/Service: Kenshoo Social, an enterprise technology designed to help drive brand engagement through social network advertising campaigns
What it Does: Enables advertisers to increase efficiency by identifying only the most valuable audience segments. Through an intuitive interface and algorithms customized for Facebook, campaign managers can significantly reduce time spent setting up campaigns and generating returns from social media.