Keeping Web Sites Fresh
Six Low-cost, No Fuss Ideas to Generate Repeat Visits
By Amy Africa
According to traffic patterns, the typical business-to-consumer Web site needs to be updated at least every five days, and a standard business-to-business Web site needs to be updated every eight days.
Don't have much time or resources? Don't despair. Keeping your Web site fresh is actually easier than it looks. There are only a few things that work and even fewer that users notice.
Offer boxes work well if they stand out from the rest of the site. Use big visuals, bright colors and bold type. You should consider simple animation—nothing fancy, just something to keep the eye moving. And most important, if you can include a deadline, do it. Deadlines create a sense of urgency and cause users to focus. Focus is what drives a successful Web site.
When you make your self-banners, develop a rotation. The rotation for a typical site is about 30 banners (don't worry, with a software package like Fireworks you can whip off 30 banners easily in a morning.) Have your techies set the banners so they refresh each time a new page loads.