Data-Driven Marketers: 5 Trends to Keep Top of Mind
Ultimately, we will continue to see cloud-based analytics empower marketers. With the availability of intelligent BI solutions, marketers will be able to use data to align sales, marketing, product and customer services teams to collaborate and align around the same shared goals and metrics to reach the right market, drive revenue and delight customers. By knowing these emerging trends, you'll be able to adjust your marketing team's tactics accordingly and ensure your marketing efforts flourish.
Farnaz Erfan is the Director of Product Strategy at San Francisco-based business intelligence platform provider Birst. Connect with her on Twitter at @farnazerfan.