Direct Mail Strategy: Mind the Gaps

Jump-start the year with these direct mail retooling ideas

Cloth envelopes are carriers that beg to be opened.

Credibly handwritten fonts can be an effective way to maximize the openability of mailings that require verisimilitude.

This postcard mailing from wholesale club BJ’s encourages response with a pop-out trial membership card that recipients can hold onto more easily than the full mailing.