It's Your Call
Occam targeted innovators and early adopters for its audience, and used emark Solutions to help it pre-screen and pre-qualify its audience. About 3,800 people were called, yielding 1,000 pre-qualified leads for the first of two Webcast seminars.
From emark's telemarketing campaign, there were 160 attendees— much higher than expected. "Those 160 people stayed throughout the whole seminar," Linden adds, "which is unbelievable. And this was due, in part, to the pre-screening … knowing that we were talking to the right people and presenting a topic that was of interest."
By using telemarketing to support a specific marketing effort, you will be able to make personal contact with your prospect database more effectively. And by engaging those people in a meaningful and informative conversation, your company will determine where the prospects lie in your sales funnel, and, in turn, where the near-term sales opportunities are.
Greg Wease is director, client services, emark Solutions, Inc., an integrated marketing services firm in Portland, OR. He can be reached at (503) 207-4000, (800) 334-2085 or firstname.lastname@example.org.