Whining About Air Travel
To do good PR—like good direct marketing—spew benefits, benefits, and benefits.
The Upside of Flying
* Flying commercial is the safest way to travel—far safer than driving.
* It took my great-grandfather, A.S. Hatch, three weeks to get from New York to England on a Liverpool packet in 1849. My grandparents did it in a week on the RMS Lusitania 60 years later. Last week, my wife Peggy and I flew to London from Philadelphia in 6 hours. Okay, this was not grande-luxe travel. But it was a lot more comfortable than three-weeks of pitching about in the North Atlantic on a wooden schooner or bouncing around in a Ford Tri-Motor with a barf bag at the ready.
* And flying is cheap. Our itinerary this week and next: Philadelphia-London-Munich-Philadelphia, a total of 8,238 miles. Our cost per person: $670.44 or roughly 8.1¢ a mile. Maybe you can beat that, but not by much.
* If you want to get uptown cheap, take the subway or bus. To do it quicker, hail a taxi. For free drinks, onboard stereo and deep, soft seats for sleeping or canoodling, spring for a stretch limo. Same thing with flying.
The Downside of Flying
* Flying is such an incredible deal, everybody’s doing it. The airlines are flying at near capacity, which means some inconvenience. At the same time, the airlines are making money so the costs are not out of sight and lots of choices are available.
* In her Sunday Times harangue, Michelle Higgins whined about one flight where the sound had conked out on the movie headphones, another trip where a guy could not get his seat to the full upright position and a third where the sign indicating the lavatory was in use was not working. With 64 million takeoffs and landings every year in the United States, an occasional snafu occurs.