It’s Beginning to Look A Lot Like Christmas
Pools are crowded, heat indexes are rising and summertime is in full swing. We all may be wishing for an endless summer, but the reality is it’s never too early to start planning for the holidays. While future holiday shoppers are still enjoying the beach, it’s time for marketers to start thinking like Santa’s elves. In order to make merry with subscribers this season, follow these tips taken from recent Campaigner survey "Christmas in July: How to Jumpstart Holiday Success."
Mix Email Marketing Campaigns With Social Media Channels
While email marketing is the clear-cut winner in terms of popularity this year, social media integration is a close second to topping lists this year. In fact, when it comes down to specific channels, Facebook is projected to lead the nice list this year with 65 percent of retailers surveyed planning to invest in reaching consumers through this platform.
In order to achieve optimal integration, build social icons into your email campaigns in order to enable customers to view your pages while they check their email. This will save time by allowing them to access your social channels in just a few clicks. Also, cross promoting your email marketing campaigns on social platforms can create an even greater degree of brand visibility.
Stuff the Stockings Early
Preparation is paramount to a successful year-end. With 51 percent of retail business owners planning to start preparing for the upcoming season before September, it goes to show that it is never too early to deck the halls. Additionally, in 2016, one-third of those who began preparation before September reported a very successful holiday season — 12 percent higher than those who started September and later.
Begin by brainstorming with your team to review and analyze previous holiday campaigns in order to replicate the strategies that worked, while altering those that didn't. Additionally, start plotting out the plan for your daily content across social media, blogs and product placements. By planning your entire campaign early, you can begin to give subscribers a sneak peek into novelty items or services to promote festive enthusiasm ahead of the holidays.
Treat Your Subscribers to a Present
Last holiday season 62 percent of marketers found success in promotions and discounts. Not only do these promotions serve as a great way to win back disengaged customers, they also are very effective in rewarding loyal ones.
Subscribers enjoy being treated, and especially love being acknowledged and valued. Start by offering promotions and free shipping to draw them into your online store. Additionally, remind customers what they purchased from you in the past, and offer promotions on similar or complementary items to encourage further conversions.
It’s time for marketers to ditch the sunglasses and beach towels, and focus on holiday content and creative promotions. By planning now, brands will undoubtedly set themselves up for a very merry (and profitable) holiday.