It’s Wednesday in Gmail. Do You Know Where Your Promos Are?
Google is all about user experience. Hence, the search giant keeps doing what users say (and show) they want. The latest? Getting the quotidian "chore" of email out of the way, all at once. Introducing "Inbox by Gmail."
According to the "Official Gmail Blog," email is becoming a distraction for many, rather than a quick and efficient way to get things done. This is especially true with the advent of smartphones, which many consumers use to sort through email.
The blog announcement about "Inbox," a new service from Gmail, says the service is "designed to focus on what really matters."
On Oct. 22, blog post author Sundar Pichai, SVP of Android, Chrome and apps, also posted the announcement on the "Official Google Blog." The post covers the new "Bundles"; "Highlights"; and "Reminders, Assists, and Snooze."
Highlights will pick out information, such as flight itineraries, and highlight them, as well as add "useful information from the Web," such as updated flight times.
As for the tertiary category, Google will also complement reminders with Web-based information.
However, of the new features, marketers may be most interested in the bundles.
"Inbox expands upon the categories we introduced in Gmail last year, making it easy to deal with similar types of mail all at once," Pichai writes. "For example, all your purchase receipts or bank statements are neatly grouped together so that you can quickly review and then swipe them out of the way. You can even teach Inbox to adapt to the way you work by choosing which emails you'd like to see grouped together."
ClickZ's Emily Alford found this feature significant, according to her Oct. 27 article, "Google Inbox Could Make It Easier to Ignore Email." She suggests marketers add more personalization to avoid being trashed.