Is it Time to Redesign Your Site?
Be a good listener
Redesigning your site around customer feedback is essential. Are shoppers dropping out of the transaction process? If so, when? Let them tell you what’s working and what’s not via email or a free customer service line.
Use the latest technology advances
It’s important that your site be up to speed. Developments in web languages have opened up possibilities for websites that didn’t exist a couple years ago. Take advantage of the latest technologies and make it work for your customers. Recent updates in Java and HTML, along with the development of faster browsers like Internet Explorer 9 and Firefox 4, allow for a multitude of new features. For example, you can introduce new methods for browsing and finding products through the use of rich DHTML and AJAX technologies. You can also implement location-based functionality using Gowalla and third-party collective intelligence and collaborative filtering engines such as Baynote.
Embrace social media
People value others’ opinions, which is why social media sites like Facebook and Twitter play a powerful role in how we perceive a brand or company. While different businesses need different amounts of social exposure, integrating social sharing and interaction features into your site will help increase traffic and sales.
Redesigning your website is an exciting undertaking and the payoff can be immense. But it also demands close consideration of some important key factors. If now is the right time to make a change, remember these steps and put your plan in motion.
Josh Levine is chief experience officer at Alexander Interactive.