Is It Time to Test a Freemium? (815 words)
In reviewing the above list, you will also note that most can be produced rather inexpensively since they are printed paper products.
Many freemiums are consumable. People will use them and want to get more of them. This increases the freemium's desirability to the recipient.
The creative thinking that goes into selecting a freemium and ties it to the product or cause you're promoting is also of great importance. Test your freemium before you roll out to be sure it'll pull.
Important Note to Nonprofits: If you mailing at non-profit rates, be sure that the value of the freemium and/or premium does not exceed 25 percent of the requested contribution. If it does, you will lose your non-profit mailing rates. The postal service is currently auditing mailings to make sure these rules are adhered to.
If your freemium increases your sales and still does not "break the bank," it could well lead to breakthrough response and profitability for your organization. Good luck!
DICK GOLDSMITH is president of The Horah Group, a direct marketing production agency located in New York, NY. He can be reached at (212) 684-1615 or by E-mail at firstname.lastname@example.org.