HubSpot Expands Beyond Marketing With New Products
Company: HubSpot, an inbound marketing software provider
Product/Service: Signals, a marketing tool for sales people
What it Does: The plug-in for the Google Chrome web browser gives sales reps more context on their customers. The free version of the app constantly monitors data on customers and pops up alerts when customers open emails they've sent from Outlook or Gmail. It also sends notifications about targeted clients when their LinkedIn profile or Salesforce.com status changes or, in the paid version, even when they're viewing the sales rep's website. It also explains what parts of the site they clicked on.