New Arrival: iPerceptions Releases Four Reporting and Analysis Tools
Company: iPerceptions, a Web analytics firm
Product/Service: Four reporting and analysis tools: term frequency, concept frequency, concept concordance and feedback mapped to iPerceptions' Attribute ratings
What it Does: Helps marketers more effectively mine customer feedback for business insights. Marketers can easily drill into critical areas of verbatim customer feedback like term frequency, concept frequency and concept concordance, as well as associate qualitative, open-ended comments to quantitative Web experience ratings.