iPerceptions Releases 4Q Suite
Company: iPerceptions, a provider of web-focused voice of customer (VoC) analytics and web and mobile analytics solutions
What it Does: By combining VoC and Google Analytics data, marketers are able to tie what customers did to why they did it. The new analysis features are intuitive, powerful and pay close attention to details, as shown in an automated weekly status email. Also featured is a graphic chart showing relative performance of purpose of visits.