Internet Special Report Europe's Enticing E-markets (1,780 wo
Although smaller than the previously discussed markets, Sweden
offers excellent opportunities for U.S. e-tailers. This is a country that is highly advanced technologically, with almost half of its 8 million citizens currently online.
The country already is a leader in wireless technologies, has a highly developed Internet banking industry and is promising a national broadband network soon. Swedes are acclimated to online buying, and they actually prefer visiting English-language sites.
Chart a Path
Choose the country that makes the most business sense first. Do your homework, work with reliable partners and repeat the process for each market. Whichever country you target first, getting started now is clearly the best path to e-commerce's next frontier.
Rainer Hengst is country manager, USA, for Deutsche Post Global Mail. He can be reached at (703) 383-9561, or by