Internet Hates UK Sexist Ad Ban
A UK sexist ad ban is seeing surprising backlash on Twitter, where the most popular tweets characterize the rules against portraying male and female stereotypes in advertising as free speech violations and “politically correct censorship.”
On Friday, the entity that writes and maintains the UK ad codes announced rules against “harmful gender stereotypes” portrayed in advertising. The Committees of Advertising Practice said such ads were problematic for men and women.
Today we're announcing that ads will no longer be able to depict harmful gender stereotypes. We're introducing a new rule in June 2019 that will apply across media. This change follows a review of gender stereotyping in ads by @ASA_UK https://t.co/6ZXyuJ8my6 pic.twitter.com/sypr7Midke
— CAP (@CAP_UK) December 14, 2018
But the most popular tweets on Sunday night show the ban isn’t so popular among consumers.
Just when you think we can't possibly get any stupider https://t.co/6PDBFJVKDQ
— Jordan B Peterson (@jordanbpeterson) December 16, 2018
— Liz Truss (@trussliz) December 14, 2018
More politically correct censorship of real life
• I'm terrible at changing nappies
• My wife does more housework than I do
• There is a high probability that transforming your body (healthier/fitter) will make you more romantically successful https://t.co/CFMfgGqVXB
— Mullz (@Mullz__) December 17, 2018
Positive reactions include:
It is not funny for working women to be left doing all chores at home.
Most kids toy ads are deeply sexist.
If we want to change the world to be more equal, then this is necessary
Watchdog bans 'harmful' gender stereotypes in adverts https://t.co/dRdR2TLoin
— Louise Cooper (@Louiseaileen70) December 14, 2018
According to BBC News, the rules that will be enforced beginning in June 2019 police depictions of stereotypes that may portray situations that show only one gender is capable or incapable of a skill. That, they say, can cause negative outcomes in populations, with people not fulfilling their potential.
The BBC article states:
Ella Smillie, a policy expert at CAP, told the BBC: "There is nothing in our new guidance to suggest that ads can't feature people carrying out gender-typical roles.
"The issue would be if in that depiction it suggested that that's the only option available to that gender and never carried out by someone of another gender.
"So for example if you had a woman doing the cleaning, we wouldn't anticipate a problem. But if you had an advert with a man creating lots of mess and putting his feet up while a woman cleaned up around him, and it was very clear that she was the only person that did that at home, that's the kind of thing that could be a problem."
What do you think, marketers?
Please respond in the comments section below.