Internet Buyers-The New Castrati (676 words)
Denny Hatch, consultant and freelance copywriter, founder of Who's Mailing What! (now Inside Direct Mail) and former editor of Target Marketing, is the author of "Method Marketing" and "2,239 Tested Secrets for Direct Marketing Success." He can be reached at www.methodmarketing.com or firstname.lastname@example.org.
The views expressed in this column do not necessarily reflect those of this publication.