Internet Ad Revenue Up 15.2% for First Half of 2008, Report Says
U.S. Internet advertising revenue for the first six months of 2008 was $11.5 billion, a 15.2 percent increase over the first half of 2007. In the second quarter of 2008, revenue was up 12.8 percent over the same period of 2007 and showed a slight decline of 0.3 percent from the first quarter of 2008, according to an Interactive Advertising Bureau report in conjunction with PricewaterhouseCoopers that covered the first six months and second quarter of 2008.
Search- and display-related advertising continue to set records, according to the report. Search revenues totaled almost $5.1 billion for the first six months of 2008, up 24 percent from the $4.1 billion for the same period in 2007.
Display-related advertising — which includes display banner ads, rich media, digital video and sponsorship — was nearly $3.8 billion for the first six months of 2008, compared to the $3.2 billion reported for the same period in 2007, a 19 percent increase.
The survey aggregates data from all companies that report meaningful online advertising revenues. A copy of the full report is available by clicking here.