Q&A on Creating QR Codes, PURLs, Apps and Short Codes
Q: Can we track QR Code responses?
A: Yes. Most QR Code generators have basic analytics, such as number of scans, shares and clickthroughs. If you intend to create a QR code with a link to URL function, you will want to track additional metrics such as clicks, visits, conversions and engagement. …
Q: If we use a short code rather than a QR Code, [can] the user be directed to the same mobile site as the QR Code? Can QR Codes and short codes be used together?
A: It is possible—it depends on what you decide to code-in as the destination URL. That said, generally, short codes and QR Codes can be used independently (as we demonstrated) or combined. We believe this is a good practice and can help marketers achieve some of the best practices we spoke about in the presentation (give users [a] clear indication of where they will go/land or what they will get), and do so without inundating them with too much information. It is a best practice to use these two marketing elements together, as users can send the SMS to the short code if they don't have the capability to successfully scan the QR Code.
Q: Do you have examples [of] how QR Codes have been used on envelopes? [I'm] interested in [the] placement/design/style of QR Codes.
A: … GEICO … [has] used QR Codes on envelopes very effectively ("Scan [this code to get] a free quote"). This has allowed GEICO to improve their mailer response rates, as recipients can scan (before discarding the perceived "junk mail") without opening the envelope. Additionally, the online connection is a higher value connection and a more entrenched touch which you can track and measure, which gives the marketer extremely valuable information. With respect to optimal placement, it is a best practice to place the QR Code prominently on the side of the envelope where the recipient reads the "sender" information (i.e., your brand and return address, etc.).