ONLINE … AND MOBILE … AND PRINT… OH, MY!
I don’t know about you, but sometimes all of this channel integration stuff is simply overwhelming.
Back in the day, we’d create a direct mail package, rent some lists, drop it in the mail, cross our fingers and wait. Today, the ever-changing variety of marketing options is not only mind-bending, but lightning fast. And finding the right combination of all these marketing channels can be challenging at best.
That’s where InterACT! conference comes in.
Join me on August 10-11, 2010 at the Crowne Plaze Chicago O’Hare Hotel in Rosemont, IL for what is bound to be a game-changing event.
“Game-changing” is a pretty big promise. But that’s what we’re shooting for. This is a roll-up-your-sleeves-and-dive-in kind of program. Thanks to case study-driven sessions, hands-on technology demos and ask-the-experts labs, you’ll come away with an in-depth understanding of how to integrate online, print, social and mobile channels for more targeted, ROI-producing campaigns.
I really hope I’ll see you there.
Meanwhile, other news from DMIQ is the publication of Denny Hatch’s new book – “The Secrets of Emotional, HOT-Button Copywriting.” For years Denny has talked about the 7 key copy drivers that make people act. I said, “So show me! Give us some examples.” And that’s just what he’s gone and done. He’s pulled together actual examples (54 to be exact) of the 7 drivers in action. What are those copy drivers? Take a peek and see!
‘Til next time.