Nuts & Bolts: Insurance Direct Mail Package Trends
The following is an excerpt from DirectMarketingIQ's Insurance Marketing: The Competitive Intelligence Report.
Unsurprisingly, envelopes remain the dominant format by far, taking up 90 percent of all insurance mail—which was a small decrease from last year, according to the Who's Mailing What Archive. An industry that needs to provide plenty of information in order for a prospect to make a decision, insurers are simply far more likely to go with an envelope than a self-mailer.
However, while that's still the case, a self-mailer trend did appear on the radar during the last 12 months recorded: Now, nearly 10 percent of insurance efforts are self-mailers. That represents a 41 percent increase.