The other, a 4-1/4” x 9-1/4” life insurance effort that the Archive has been receiving since February 2002, also has a very official look, with a faux “Priority Delivery” sticker complete with authorization signature. Inside are a one-page letter, a one-page enrollment form, and a double-sided benefit summary outlining the program and its premiums. The offer includes a promise of guaranteed acceptance if you are between the ages of 45 and 75 and a 30-day refund guarantee; not only are both of these benefits highlighted in the three main components of the mailing, but they also are reiterated on the front of the BRE (Archive code #450-637548-0604).
While it may not technically be a Grand Control, a snap-pack mailing from The Hartford certainly qualifies as a long-term winner since the Archive has been receiving variations of its offer of a free auto insurance quote for AARP members nearly every month since January 2000. Over the years, the only aspects of this mailing, which also picks up on that dot matrix printer look for its outer envelope, that have changed are its dimensions and premium. The April effort, which has been in the mail since July 2005, is 6” x 11-1/2” and includes a clock/calculator premium.
Finally, mailing the insurance version of a publishing voucher since December 2005, American International Group’s control is as simple as simple can be. A white #11 envelope touts itself as a “Rate Reduction Verification.” Through an extra-long address window, the recipient can see his name, a response deadline, and a toll-free number to call. This information all appears on the lone package component, a pink slip that is just slightly smaller than the #11 outer. In addition to the viewable data, the page also contains a brief message that the recipient “may be eligible for a substantial reduction” in his auto insurance (Archive code #420-179427-0604B).