Institute for Sustainable Communication’s Don Carli on Sustainable Printing
EB: Do you feel that we’re only at the beginning of an industry-wide transformation?
DC: American ingenuity can move the needle like nothing else on the planet. We hope, finally, that the sleeping giant awakens. You don’t have to give something up to get sustainable and profitable at the same time. When they figure it out, they will blow people’s minds and change the world.
[This interview originally was published in the June 2007 issue of Inside Direct Mail, a sister publication to Target Marketing magazine. To learn more about Inside Direct Mail, visit http://www.insidedirectmail.com ]