Instagram vs. Facebook: Why Brands Should Embrace One Over the Other
While the declining organic reach of most Facebook posts — approximated at about 2 percent for pages with more than 500,000 likes — has a lot of marketers feeling down, it doesn't mean that brands should give up on a social strategy.
Instead, according to selfstartr, marketers should turn their attention toward Instagram, the highly visual social channel that has users engaging brands. According to the infographic below, 68 percent of Instagram users engage with brands. To learn more about the benefits of Instagram over Facebook, check out the infographic below.