What's cooler than being cool? Being cool on Instagram, apparently. Last week, photo-sharing social network platform Instagram broke 300 million monthly active users, pulling ahead of pseudo-competitors Twitter. While many tech—and even mainstream publications—jumped to run headlines like "Instagram is Now Bigger Than Twitter," the fact of the matter deserves more consideration.
As I alluded to earlier, Instagram and Twitter are not direct competitors. While Twitter has increased its photo-sharing capabilities over its lifespan, it remains primarily a text-based sharing platform, while Instagram focuses more on photos and videos.
Another key difference is that single posts can be much more impactful and influential on Twitter than they can be on Instagram. With Twitter's built-in ability for tweets to be easily re-tweeted and shared by embedding on external sites, the platform gears itself towards greater impact than Instagram does. Users who are not signed up for Twitter also see a fair share of tweets, making the platforms true influence larger than its monthly active users—and actually impossible to calculate accurately.
So before you go a-crying "Twitter is dead! Long live Instagram!" and switching all of your 2015 marketing spend into hiring a full-time pro Instagrammer (like Microsoft has), just consider the benefits of both. What do you think? Leave your thoughts in the comments below, and if you're an Instagrammer, be sure to follow Target Marketing on our new Instagram account! It's @TargetMktg.
A photo posted by Target Marketing (@targetmktg) on Nov 11, 2014 at 11:34am PST