New Arrival: Innovyx Introduces Upgraded Version of its E-mail Campaign Platform
Company: Innovyx, an agency-focused e-mail marketing services firm and unit of Omnicom's Star Marketing Group.
Product: Dialogue 1to1 Version 6.0, an upgraded version of its e-mail campaign platform.
What it does: The platform includes a bar code image generator that allows customers to include a generic or customized bar code in outbound e-mails. It also includes a Simple Object Access Protocol Web services API, which allows agencies to easily manage subscriber records and trigger customized, real-time messages. In addition, a new Wiki replaces the existing main help section, allowing Innovyx operators and customers to interact and share e-mail marketing knowledge.
For more information: www.innovyx.com