Build Content Smarter, Not Harder
"Even though it sounds like a large investment of money and time in the front-end, the bigger and more genuine returns will always be justified in the long run." Mayk notes that letting customer metrics inform decisions has proved to be nothing but positive for her clients.
In this day and age, it's simply not acceptable to not know what percentage of your marketing is and isn't working. The tools are all there, not taking advantage of them is irresponsible at best, and reckless with your clients spend at worst. "We need to be able to show that people are getting value out of our brand," says Mayk. And with the optimization tools ready for the taking, it's now easier than ever to maximize value for the client.