How Infographics Can Work for ‘Boring’ Businesses
3. Not every infographic has to be full of statistics: Leeds Building Society, Strangest Things Found in New Homes. The typical infographic is a wall of pie charts, bar graphs, line graphs and percentages. This can work, but Leeds Building Society, which offers mortgage and investment tools, realized no one really needs to see a bar graph of the average ages of first-time homebuyers. Its infographic is based purely on anecdotes of what people have found in their new homes. It's simple, well executed and very funny. Apparently Brits tend to find coffins when they move in.
4. Be relevant: Rehabs.com, What If Barbie Were Real. There's nothing funny about eating disorders, which is an easy subject to cover distastefully. At the same time, it's fascinating to know that it would literally be impossible to find a woman with the same chest to waist ratio as a Barbie doll. The site recommends rehab clinics, but by focusing on Barbie as a symbol of negative body image standards, its infographic is very relevant for women who played with Barbie dolls as kids, the same women who may be facing body issues today.
5. Be controversial: Shift Insurance, Are Women Bad Drivers? Yes, ignore what I just said. Sometimes it pays to challenge the status quo. How many guys have said men are superior behind the wheel? It's an idea that plays into gender stereotypes and sexism, two extremely touchy subjects. By challenging the idea that women are bad drivers (and most of the facts in the infographic point that way), the infographic is saying something that goes against "common" knowledge.