Infographic: How Important is Customer Service in Customer Experience?
Poor customer service almost guarantees that the next time your customer has a need, they'll look elsewhere. Really helping customers is critical if you want to deliver the type of experience that positively engages your customers and creates the type of relationship that they consider working with you time and time again. Eighty-three percent of online customers need customer service help in order to complete a purchase. Is your experience meeting customer needs? This infographic outlines the importance of service in creating a customer experience. It comes from Invesp, an organization that makes conversion optimization testing a cinch with its online tool that lets you do A/B testing, multivariate testing, website landing page optimization, customer behavioral targeting, among other things.