Increase the Effectiveness of Your E-mail Campaigns With Rich M
All of these examples didn't involve a ton of work, but they did result in at least a 50 percent increase in the effectiveness of the e-mail. Plus the immeasurable return of making consumers more loyal and comfortable with you. And the reason catalogers and e-tailers aren't thinking about personalization in a meaningful was is because they're not looking far enough ahead. What happens in 2007 when your e-mails are half as effective as they are now because you haven't become more relevant? You can't just send twice as many e-mails, because that will just accelerate your demise. Relevance will help you stand apart from the crowd.
TMG: Getting the e-mail to the end consumer is certainly one of the most important things. Once it's there, relevance is key. Is serving these images through outside links any more likely to be blocked or trapped by spam filters?
Dahlgren: Not really. Our delivery rates are fine. It's just like sending normal HTML creative. It just pulls the content from someplace else. It's just a URL string. Versus a Flash video, which easily could be blocked, creating deliverability problems.
TMG: How much does this cost?
Dahlgren: That varies by the number of e-mails sent. We like to work with the client to come up with a year's worth of personalized campaigns. But you can also call us up and do a one-off campaign if you want. Ideally it works just like any other e-mail solution. The cost is higher per piece if you're just doing a one-off campaign than if you sign up for one in a series. It depends on the number. It's priced per e-mail, with tiers depending on the number of e-mails planned to be sent.
To contact Scene 7, e-mail Sheila Dahlgren at firstname.lastname@example.org.