Inbox Placement Rates: You Can’t Measure What You Can’t See
Every campaign has a cost: the cost to deploy the email, the hours spent designing, writing, and coding the messages, etc. If you are unaware of inbox placement issues, not only are you wasting money from the initial campaign, but if you don’t address the problem and improve your inbox placement you are throwing good money after bad. Ensure that you are optimizing your email ROI — and making it accurately measurable — by reliably delivering your content to your subscribers. As a reputable sender, you should achieve high inbox placement with every campaign.
Knowing how many messages never reached the inbox is the first step in conducting any analysis of campaign performance. By monitoring your inbox placement rate, you will gain a solid view into how your email program is actually performing and a reliable basis from which to evaluate and optimize your email program.