Why it’s Never Too Early for Retail Holiday Emails
Santa is coming to town and this year he may be using an iPad
A good email marketing service offers a wide selection of themes, colors and templates. Revamp your email template with festive colors and graphics. For those using email marketing for the first time, look for an email marketing service that includes integrated editing capabilities. This cuts out the need for HTML expertise and additional graphics programs that can be expensive and hard to use. It also helps you easily manage the look and feel of your emails.
Don’t neglect mobile commerce while building your email template. Larger screens and innovative apps improve the online shopping experience, and the portability makes impulse buying and cost comparisons easier. Provide shoppers with easy-to-use options that make your campaigns mobile friendly.
Check that your mobile recipients can view your emails easily. A good email marketing service will include a default link at the top of each email that gives subscribers the option to view the email as a web page. Using a single-column layout helps make content easily readable in the small real estate available on mobile phone screens.
You also want to ensure that your graphics are compatible with all types of mobile devices. Keep your graphics small and be careful not to clutter the email with too many images. Include your terms and conditions in your email so that the only thing your subscribers need to do is show their mobile device with your promotion to the cashier to redeem the offer on the spot.
Make sure your Ho Ho Ho echoes beyond last year’s list
List building is often the most difficult obstacle to overcome because even the best email marketing services can't feed your list. No matter what anyone says, however, don't buy your email contacts. Email lists often contain names that have never heard of your brand. At best, the consequences will be a poor response because of automatic deletions. At worst, it can damage your reputation as an email sender and a trusted brand.