In Praise of Dry Testing
This offer is contingent on a sufficient number of orders being received.
What happened? This line of copy raised response 15 percent! Yep. What's more, it was tested again and the increase held. Ultimately it was used on every single mailing that went out of the place—even on products that had been around for years. Response to everything went up 15 percent.
It was a banner year for my client!
Denny Hatch, contributing editor, consultant and freelance copywriter, is the author of the books "Method Marketing" and (with Don Jackson) "2,239 Tested Secrets for Direct Marketing Success." Visit him online at www.methodmarketing.com.