Denny's Zinger: In-Flight Offers — Piling on the Goodies
In January, Peggy and I ducked out of the cold and flew to Florida for a long weekend via US Airways (now merged with American).
The following week my favorite in-flight catalog was kaput—SkyMall.
The bankruptcy went viral—all over the Internet, business press and TV news. Okay, they sold gobs of useless kitsch. Turns out everybody who flew liked SkyMall.
A Grand In-flight Offer
An hour out of Philly, a flight attendant came through the cabin with a spectacular offer for a US Airways mileage card—starting with 50,000 free miles just for signing up and using the card once. In addition:
- Free Companion Certificate
- Priority Boarding
- Free Club day pass
- 25 percent off on food, beverages and headsets
- 2X miles on US Air and American flights
Roughly 1 billion credit card offers are mailed every year. This offer was the best I'd seen in terms of benefits.
The catch: I had to sign up NOW and we would never get a better offer.
US Airways knew us. No risk. We were captive customers heading back to our rags and our attics and dreaming of more faraway places.
Takeaways to Consider
- "It's the offer, stupid!" —Bob Hacker
- "If you want to dramatically increase your response, dramatically improve your offer." —Axel Andersson
- "Catch 'em at the moment they're hot to trot."
Denny Hatch's new book is WRITE EVERYTHING RIGHT!
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