In the Corporate World, Is Bigger Badder?
We taxied to the farthest end of the airport and rolled to a stop. The stairway was lowered, and as we descended onto the tarmac, the Swan motor coach pulled up and we boarded it. All the other non-Swan passengers who would have been stranded miles from the terminal were invited to join us.
During our trip on the Nile, a virus was running around the ship and Peggy got hit at Luxor and was out of commission for four days. The staff was wonderful, bringing her chicken soup and seeing to her every wish. If you are going to be ill on the Nile, a Swan cruise boat is the best place to be.
This was small stuff to Swan--business as usual. Several years prior to our trip, a Swan cruise boat sank in the Nile during a sudden and violent storm. The crew got all the passengers safely ashore, and found them clothes, lodging and transportation. The tour continued as though nothing had happened.
The Williams-Sonoma Experience
With Chuck Williams turning 90, I am reminded of a 1995 story of Betts and Don Jackson. Don and I are co-authors of "2,239 Tested Secrets for Direct Marketing Success."
For Christmas 1995, Don and Betts decided to give each other $1,500 worth of cookware from the Williams-Sonoma catalog. Don placed the order in plenty of time for Christmas arrival.
The order never came. The gift pile under the tree was meager.
The following day, Don called Williams-Sonoma and reached a telephone rep. He was upset, because a slew of clients, neighbors and the local Rotary and Lions clubs were coming for a big buffet just before New Year's. They had planned on using the new cookware for the event.
A combination of circumstances had worked against them: a snafu in the Williams-Sonoma computer system, a Federal Express pilot slowdown and foul weather.