Dada Rumsfeld: Absurd Words From Washington’s Highest-Profile Loser
Meanwhile, the United States is reviled throughout the Middle East. Two years ago—long before the recent Hezbollah-Israeli dust-up—ex-CIA operative Michael Scheuer, author of “Imperial Hubris,” told The American Conservative editors Philip Giraldi, Kara Hopkins and Scott McConnell:
While we’re beating the hell out of the Iraqis, Sharon and the Israelis are beating the hell out of the Palestinians every day. So we have an overwhelming media flow into the Muslim world of infidels killing Muslims. It’s a one-sided view, but it’s their perception. Unless you deal with what they think, you’re never going to understand what we’re up against.
So last week, Walter Pincus wrote in The Washington Post:
U.S. military leaders in Baghdad have put out for bid a two-year $20 million public relations contract that calls for extensive monitoring of U.S. and Middle Eastern media in an effort to promote more positive coverage of news from Iraq.
To paraphrase a MasterCard television spot:
Cost of the Iraq War (so far):
Cost of a Madison Avenue pygmy PR campaign to reverse America’s fortunes:
Cost of coalition and Iraqi lives lost—and American prestige worldwide in tatters because we’re doing everything on the cheap:
The carnage continues. Last week the tally of murdered Iraqi civilians tripled. This past Tuesday, Louise Roug wrote in the Los Angeles Times:
At least 334 people, including 23 women, were slain in Baghdad between Aug. 27 and Sept. 2, according to morgue figures provided by Health Ministry officials. Most of the victims had been kidnapped, tortured, hogtied and shot.
P.S. Whenever I stray from marketing and direct marketing and get into world affairs, I get an occasional irate letter from a subscriber canceling Business Common Sense.
I also got an e-mail from a reader who said, “I love it when you get political. It gives me a chance to vent.”