Improving Email Subject Lines With Glyphs
"You never get a second chance to make a good first impression."
That's a very sage observation, with a ton of useful applications. It even worked well enough to sell shampoo in the 1980s. As email marketers, first impressions are what you live and die by, and the subject line is the sword by which it is wielded. It's a cold reality, but the subject line is often your first, last and only chance to get your message read by your intended audience.
Assuming you do capture their attention, you get about three seconds to earn an open. The margin for error is pretty much zero. A noticeable subject line is vital to the success of your email campaigns. So the million dollar question is how do you create a subject line that makes your reader want to open the email?
Subject line glyphs
One way is to use glyphs. Stick with me here — I'm not talking about ancient Egyptian writing. In plain English, glyphs are simple image symbols that can be pasted into the subject line. Glyphs, when combined with key best practices, can improve your subject line and make your message more alluring to the reader. In a recent ReturnPath blog post, Guy Hanson explains how careful use of glyphs can add value to the message and ultimately increase the effectiveness of emails.
Sounds pretty good, right? I can almost hear it from where I sit. "Glyph everything. Glyph it all!" But wait! There are some dangers to keep in mind when using these symbols in your subject lines.
First, keep it simple. Not all email platforms are capable of rendering glyphs. It's best practice to use a symbol that's recognizable even in small scale. Remember, your emails are read on mobile devices, too. Combine a simple glyph like a heart with some creative and catchy verbiage for maximum effectiveness.
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