Improve Your Open Rates for Acquisition E-mail
Keep these fundamentals in mind when developing your e-mail strategy, and you will be headed in the direction of better open rates.
Albert Gadbut is the founder of AcquireWeb, an e-mail marketing solutions provider, and Acquire Marketing Services, an acquisition marketing firm, both located in Foster City, Calif. Prior to founding AcquireWeb, Gadbut developed product delivery and fulfillment processes and best practices for e-mail appending while employed at Responsys, an online direct marketing service provider. He can be reached via e-mail at email@example.com